Hertz, the world’s largest car rental company, has been active in the Greek market through Autohellas S.A., the largest national Hertz franchisee in the world. The company identified that upgrading its online booking website, would have a significant impact on its strategic goal: to dominate the car rental and leasing industry. Hertz Autohellas trusted Linakis Digital, a long-term partner, to redesign its websites and optimize the booking process.
Linakis Digital studied the specific needs of each business vertical and created a group of dedicated websites, with different Information Architecture and custom-made relevant content, based on the users’ needs. The new modern, engaging and easy to navigate user interface along with the numerous extra functionalities added, aim to increase the on-line sales and boost customer satisfaction. Furthermore, the latest technology was utilized in order to update and extend the booking engine mechanism. Additionally, all websites were designed to be responsive, offering an optimized experience for Hertz’ customers, serving Hertz Autohellas’ vision to provide integrated and innovative services meeting the needs of every customer, at any moment.
"Linakis Digital has been a long-term trusted partner. With their valuable expertise we have created a high-quality digital experience for our diverse audiences, within a challenging deadline."