Endorphin is released in our bodies when we experience positive emotions. It is also the name of a new culture and theater venue. We chose concepts synonymous with Endrofini, such as happiness, passion, talent and emotion. On specific dates we searched google for real image results on these words to create a multi- layered visual language. We created posters, flyers events calendars that keep changing as they are reprinted at regular intervals throughout the season. At any given date the images corresponding to endorphin inducing words are evolving visual identity.
For the web site we copied this live searching process. Only this time users are able to search for their own words. Live found images are again super-imposed in real- time through a variety of filters to create an ever- changing visual language.