Case Study creative design

The Brief

Date.Gr is the oldest dating site in Greece, but had remained out of use for a decade. In 2013 we were asked to reintroduce the brand with a new identity reflecting the website’s old fame as finding perfect matches. Case Study Digital Transformation Case Study create site Case Study web design Case Study service design Case Study digital design Case Study Responsive Design Case Study ux design

We worked on the idea: looking for my other half. To represent human diversity, we designed 12 different typographic D’s and split them in half. We then mix and matched them so no one D matches perfectly with another. We created 12 unique non-matching logos (one for every month) on an endless lookout for its other half. Every month a static logo is chosen and presented producing an ever changing visual identity. At the same the logo is animated on a constant ad—hoc rotation, producing endless combinations.