Homo Travellus organizes bespoke trips based on customers’ needs. The client asked us to design a souvenir their customers may take on their trips to promote the agency. Since the agency’s philosophy is based on individual experiences rather than destinations, we focused on the one thing common to all travels. The sky.
We created a set of generic postcards. Travellers are invited to lift the cards to the sky, no matter where they are, find the right colour sky match, fill in the place they’re in and send to friends with a wish.