The Brief

R.O.B.O.P.A.R.T.Y. launched in 2014 was a new kid’s party idea featuring a life size R.O.B.O.T. made of spare parts to entertain kids.

We were asked to design a series of flyers, posters and party invitations to communicate the concept. To visualize the surreal nature of the actual R.O.B.O.T. we created a poster, flyers and invitations that when folded properly, assembled the image of the actual R.O.B.O.T. Kids were invited to find the right way to fold the piece of paper and see the robot come to life. To enhance the idea, we used the visual language of an actual instruction manual for toys and created an engaging illustration of the robot.

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