The Brief

Date.Gr is the oldest dating site in Greece, but had remained out of use for a decade. In 2013 we were asked to reintroduce the brand with a new identity reflecting the website’s old fame as finding perfect matches.

We worked on the idea: looking for my other half. To represent human diversity, we designed 12 different typographic D’s and split them in half. We then mix and matched them so no one D matches perfectly with another. We created 12 unique non-matching logos (one for every month) on an endless lookout for its other half. Every month a static logo is chosen and presented producing an ever changing visual identity. At the same the logo is animated on a constant ad—hoc rotation, producing endless combinations.

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