Alpha Bank, one of the largest Greek banks, is on an aggressive Digital Transformation journey towards becoming one of the most digitally advanced banks in Greece, making more than 80% of its products and services also available through online channels. Alpha Bank’s ambition was to create a new digital ecosystem by unifying the 15 different products & services websites and creating one gateway for all the bank’s e-services, while dramatically improving the customer experience, making banking personal.
Linakis Digital proposed a holistic approach for the project which included a unique combination of detailed Service Design leading to a completely redefined Customer Experience, a brand new digital visual identity, hard-core implementation services compliant with the Bank’s very strict security and technical requirements and Sitecore, a state-of-the-art Customer Experience platform allowing the bank to deliver a more relevant, personalized experience to all its visitors.
The new alpha.gr is a modern portal, integrating the best digital practices and technologies to improve the value delivered to the bank’s customers. Designed to significantly improve the client experience, the website follows a needs-based approach with regards to the customer journeys, it is easy to navigate and adaptive to all devices delivering the best omni-channel experience based on the device & browser being used.