Before starting to work on your new, shiny website or mobile app, we ask you to take a step back! It is important to take a look at the big picture on a strategic level and answer some important questions that will influence the project’s scope:
At the end of the day, a successful project is one that manages to balance the customers’ needs and your business goals, working around any technical limitations. Linakis Digital is here to help you achieve this by bringing the customer’s perspective within the project. We consider it extremely important to kick-off a project by conducting research with actual users, either via in-depth interviews or by observing them executing tasks related to the project’s scope.
As a deliverable for this part of the project, we create models that summarize and crystalize the research findings in a way that is easy-to-remember or easy-to-revisit. These models will drive the design process to come but, most important of all, they will be at your disposal for all your future projects helping you maintaining a customer-centric strategy that is consistent and meaningful.